Marketing & Advertising
Mid-West Spring Technical Meeting 2007 Program, Tabloid and Web Advertising Rates and
Mechanical Requirements
The Official Conference Program is a guide and reference for
all attendees and non-attendees. The Program will be mailed in
January 2008 to more than 3,700 potential attendees. These
recipients include lab owners, managers, technicians, dentists
and staff in the nine-state area surrounding Indianapolis. The
Program is also distributed on-site to registrants. Attendance at
the 2008 event is expected to exceed 1,000, most of whom are
owners or managers of dental laboratories - decision makers,
and purchasers of your products and services.
Benefits of Advertisng in MWSTM Publications
- Reach non-attendees
- Build booth traffic
- Promote specials before the show
Non-exhibitors can also reach this highly-targeted audience
at affordable rates.
The Mid-West Spring Technical News will be distributed at
the event again in 2008. This tabloid-format publication contains
last-minute program revisions, educational editorial
information, advertising and new product profiles. Mid-West
Spring Technical News offers you another opportunity to provide
timely information on products and services your
company sells.
Official Conference Program
This publication is tabloid format on newsprint.
Trim Size 11 x 13.5"
No Bleed Available.
Ad Copy and Artwork
Acceptable formats for submission of advertisements
are as follows:
- Electronic ads are accepted in tiff or
press-ready pdf formats ONLY.
- Color ads MUST be accompanied by a color match
proof.
- Please allow 1/4 inch bleed in addition to stated ad specifications
for Program ads only. Bleed ads are not available in the
Spring Tabloid.
- Ads created for advertisers will be billed at the rate of $50 per
hour.
Please note: All payments MUST be received by the closing
date unless other arrangements are made in advance.
For more information on advertising opportunities,
contact:
Michelle Cray
Toll Free: 800-366-1161
Fax: 866-429-5044
Email: mcray@mwstm.com
Advertising Code: Product manufacturers and other businesses and organizations
serving the dental technology profession are invited
to advertise. Such advertising should be factual and professionally
dignified, avoiding the use of exaggerated claims.
Advertising that is false, deceptive or misleading is subject to
restraint. The MWSTM Committee reserves the right to reject
any advertising which it believes may be incompatible with
policies and/or principles of the Association.
